Peter is the Chief Executive Officer (CEO) of The Magnum Ice Cream Company, having previously served as the Unilever Ice Cream President since 2024.
Peter originally joined Unilever Ice Cream in 1988 as a Marketer with his career development leading to the role of CEO Wall’s China in 1999. Between 2004 and 2009 as Executive Vice President Global Ice Cream Category, he led the expansion of the category across developing markets, oversaw the globalization of the Magnum brand and rollout of Ben & Jerry’s in Europe and led the integration of the Ice Cream category into Unilever North America.
Broader within Unilever he has also served as Founder and Business Group President Health & Wellbeing, Business Group President Home Care, Chief Digital and Growth Officer and President Southeast Asia and Australasia.