History
Making Pakistan taste better
Since arriving in Pakistan in 1995 we have been bringing moments of joy to generations of ice cream and frozen dessert lovers across the country. Over the years we have grown alongside evolving tastes expanding our portfolio to offer everything from everyday favorites to premium indulgence experiences. Today our range continues to deliver quality delight and choice for every occasion creating moments of happiness with every lick and scoop.
1995
The journey begins in Pakistan.
Wall’s starts local manufacturing, laying the foundations for decades of ice cream making and bringing joy to millions of consumers across the country.
2007
A premium icon arrives.
Magnum launches in Pakistan, introducing consumers to a new world of indulgence with its signature cracking chocolate and smooth ice cream.
2017
Building for the future.
A new chocolate plant is installed, strengthening local manufacturing capabilities and supporting continued product innovation.
2019
Growing with consumer demand.
New cup and cone production lines are being added, expanding capacity and helping deliver more moments of joyful experiences to people across Pakistan.
2021
Powered by the sun.
State-of-the-art solar panels are installed at the factory, marking an important step in the company’s sustainability journey.
2025
A new chapter begins.
The Magnum Ice Cream Company Pakistan is established as a standalone business, creating a stronger platform for growth, investment, and future expansion.
2026
More variety, more moments of joy.
New additions to the portfolio expand the range of favorite treats and bring more enjoyable experiences to consumers.
